Darling, the timing is delicious. On midterm day, "donald trump" is trending in searches, and a brand-new opinion market on Morfi asking who will be the most searched person of 2026 has put someone else on top. Trump is on that ballot, but he isn't the one in front. It's Kanye West, at 27% consensus, with Taylor Swift trailing at 13%.

Where the crowd stands
  • Kanye West27%
  • Taylor Swift13%
  • Elon Musk13%
  • Erling Haaland13%
  • Donald Trump12%
  • Pedro Pascal12%
  • Dolly Patron11%

Let's not get carried away, sweetie. This fight opened less than a day ago, so it's an early lead, not a coronation. Still, the shape is telling. When the chart starts (Nov 3), Ye stood at 15% and Swift at 14%. Since then Kanye has swung between 15% and 27%, and he has led Swift at every single point. Behind him it's crowded: Elon Musk and Erling Haaland sit level with Swift's 13%, making second place a three-way tie, and Trump, Pedro Pascal and Dolly Parton are just a whisker behind. The full field: 5 other sides. 10 unique traders have put $16,643 behind their opinions, and Kanye's camp counts 9 holders against Swift's 4.

Consensus over time
0%25%50%75%100%3 Nov, 12:203 Nov, 12:51
  • Kanye West 27.3%
  • Taylor Swift 13%
  • Elon Musk 12.7%
  • Erling Haaland 12.5%

Now the gossip, because there always is some. A trader named Brandon shows up on two different sides. Backing Erling Haaland, he says "sentiment overshot imo, took the other side". Backing Kanye, the same name insists "the doubt is just volatility, the trend is intact imo". Hedging or a change of heart? I couldn't possibly say, darling. Another Kanye backer, floor sweeper, sounds like someone burned in a past relationship: "got burned betting against this once, learned my lesson, now im on it".

As for why Trump is trending: Americans are voting in midterms that, according to ABC, will shape how much power he has for the rest of his term.

My take, purely my own as a woman who has watched too many award-season meltdowns: I suspect the most searched person of a year is rarely the most powerful one, just the one you can't stop clicking on. Backing a rapper over a president in an election year is a bold early call, and I find it thrilling.

What could flip it? A Swift moment big enough to break the internet, an election aftermath that keeps one politician in the headlines all year, or Brandon's "overshot" theory finally catching on. It's day one, and the market is wide open. Pick your obsession and join the market on Morfi, darling, before the crowd makes up its mind without you.