Gather close, seekers, and mind the incense. The crystal ball clouded over tonight with exhaust fumes and family drama, because the question in the mist was VW vs Škoda: which brand do you prefer? It's a parent against its own child. The orb has spoken, and the verdict is in: Volkswagen takes the crown. The real shock comes from the shadows, though. The runner-up isn't Škoda at all. It's "Tie/Neither", the crowd's way of shrugging at the whole thing.
To read these cards you need the family tree. According to Wikipedia's entry on the Volkswagen Group, Volkswagen AG bought the last of Škoda's shares in May 2000, making the Czech carmaker a fully owned subsidiary. Every sale Škoda wins still ends up in Wolfsburg's pocket. So in this duel, the crowd is really picking which child of the same house it likes best.
The past doesn't make it easy. Škoda's encyclopedia record says it was voted the UK's most reliable car brand in 2015, and that British owners have put it at or near the top of satisfaction surveys since the late 1990s. That same record notes that more than a million Škoda cars carried the emissions-cheating device from the Volkswagen emissions scandal, and that Volkswagen would pay for the refits. Volkswagen has had its own reliability scares too. The CBC reported that a Consumer Reports survey covering the 1995 to 2002 model years downgraded the Golf and Jetta from average to below-average predicted reliability. Fair warning: most of these omens are old.
- Volkswagen61%
- Tie/Neither20%
- Škoda19%
Now for the numbers. On Morfi's opinion markets, where people put real money behind what they believe, Volkswagen leads at 61% consensus. "Tie/Neither" follows at 20%, and the rest of the ballot (1 other side) trails behind. That's 17 unique traders with $149,544 on the table, and the market opened less than a day ago. The crowd's conviction has gone to the badge with the bigger aura, not the brand with the survey trophies.
Here is my own reading, and it's only an opinion, darlings: this verdict is a cosmic injustice. Škoda is the sensible sibling, the one who shows up on time and gets glowing reviews from owners, and it still loses to the parent's famous name. Worse, it loses to indifference. Losing to your father is a tragedy. Losing to "meh" is a farce. I have watched this crowd crown badges over substance before, as when BMW beat Mercedes, and the tarot keeps turning up the same card: prestige wins.
What comes next? A market less than a day old is a candle that has barely been lit. One wave of Škoda loyalists could push the Czech brand past the shrug, and a stubborn "Neither" camp could still creep up on the leader. If your palms itch with an opinion, join the market on Morfi and put your money where your crystal ball is. Until the next reading, the orb is resting.
- Volkswagen 60.1%
- Tie/Neither 20.7%
- Škoda 19.2%