Pull on your safety goggles, lab friends, because a new experiment just started bubbling. The question in the beaker: which mainstream shampoo brand do you actually trust for everyday use? We're talking the full test panel here: dandruff control, hair strengthening, and that all-important scent that lingers like a happy hypothesis.

Early readings are in, and TRESemmé has foamed to the top with 24% consensus, backed by 11 holders. Hot on its heels sits Pantene at 22% consensus with 12 holders. Think of it as two reagents competing in the same solution, and right now TRESemmé is the one producing more bubbles.

Where the crowd stands
  • TRESemmé24%
  • Pantene22%
  • Head & Shoulders18%
  • Dove18%
  • OGX18%

They're not alone in the test tube, either. Also on the ballot: 3 other sides. Any of these could still change the reaction, and in a market that opened less than a day ago the crowd's conviction is still very much in its liquid phase. So far 21 unique traders have put $145,554 behind their opinions, which is a lively sample for a brand-new trial, though nowhere near a final peer review.

Fun fact for your next shower ponder: the word "shampoo" comes from Hindi, from a word meaning to press or knead, as in a head massage. So every time you lather up you're doing a small piece of linguistic history. My lab-coat opinion, clearly labelled as speculation: trust in shampoo is partly chemistry and partly habit. The bottle your family kept on the bathtub ledge does a lot of quiet persuading.

Pixel-art lab bench with two large unlabelled shampoo bottles facing off as bubbles rise into a beaker
Two bottles, one beaker, and a whole lot of very competitive foam.

These numbers come from opinion markets on Morfi, where people put real money behind what they believe. The experiment is wide open: if you think the crowd has its bubbles in a twist, join the market and add your own data point before the foam settles.

Consensus over time
0%25%50%75%100%12 Oct, 02:5212 Oct, 03:45
  • TRESemmé 24.1%
  • Pantene 21.9%
  • Head & Shoulders 17.9%
  • Dove 18.3%